Why Purify

If you are like many people, you probably don’t spend much time thinking about the quality of the air inside your home. Like others, you may not be aware of what is in the air in your home, how it impacts your health and whether there is anything you can do to improve your air quality.

To answer these questions, let’s start by looking at the (somewhat stinky) facts about indoor air.

Problems with indoor air

If you had the air in your home tested by an expert, you would more than likely find microscopic airborne allergens and particles that are so small, you can’t see them – even if your home is extremely clean! In fact, even homes that are cleaned daily can have tiny particles and VOCs lingering in the air. Indoor air quality can be 5x worse than outdoor air because microscopic airborne allergens and particles can get trapped inside, especially if you have an energy efficient, tightly constructed home.


There may be areas in your home where you sneeze more or your eyes water, or areas that smell strange or unclean, or that give you a headache. The cause may be a variety of allergens, odors and particles in your air. Here are just a few possible culprits:

  • Dust
  • Pollen
  • Pet dander
  • VOCs (volatile organic compounds, gasses or chemicals that are emitted from a variety of household products)
  • Smoke
  • Odors from food, pets, and family members

It is often recommended that you control the source of known allergens by removing things like carpet, curtains and excess pillows that can hold allergens and make it easier for them to be released back into the air when disturbed. We spend 90% of our time indoors, so minimizing the presence of indoor microscopic airborne allergens and particles is a great step to take and can allow you to breathe with confidence.

How to improve your indoor air quality

You can take control of your air: one of the easiest ways to improve the air in your home is to use an air purifier. With an air purifier, you can reduce the microscopic airborne allergens and particles in your air, while cleaner, filtered and fresher smelling air is then circulated back into the room.

Why (and how) air purification works:

  • Air particles can be carried in from or generated by things inside your home.
  • Microscopic airborne particles like pollen, pet dander and VOCs may be small, but they negatively impact your air. They are difficult to capture without an air purifier.
  • The air purifier does the hard work for you:
Dirty air is sucked in using a fan.
The air is forced through a filter, where particles can be captured.
Cleaner, fresher air is returned to your room.

Depending on the type of filter, an air purifier may be able to remove particles as small as 0.3 microns. That means they can remove the following microscopic airborne allergens and particles: dust, pollen, pet dander, dust mite debris and smoke. Air purifiers are an excellent way to reduce indoor particles and an all-around solution for better air in your home.

So, why purify? Because an air purifier gives you fresher, cleaner air to breathe, in the place where you spend the most time!